The market overview is useful because it reminds buyers that AGV / AMR is not one product category. Different vehicle types serve very different transport relations, load carriers and operating environments, so comparing them only on price is rarely enough.
The most important question is which vehicle architecture fits the process: horizontal pallet flow, tugger loops, storage automation, very narrow aisles or mixed environments that demand more flexibility. That choice shapes both the investment logic and the rollout risk.
A good market comparison therefore starts from the use case, then moves to technology, integration and total cost of ownership.